He was the architect of the Designated Driver Campaign to substitute sober drivers for drinking ones to help reduce automobile accidents.
The rules require only the use of a road-legal car costing under $500 with a sober driver.
Why is a driver who has been drinking more likely to have an accident that a sober driver?
Seven percent of the dead - more than 1,000 people - were sober drivers of other vehicles.
If your route involves traveling by car, designate a sober driver (to serve as the "caddie") or take a cab.
You must be a sober driver!
In both cases, the risk of a collision was three to six times higher compared to a sober driver not using a cell phone.
MADD does recommend designating a sober driver among a group, because alcohol impairs good decision making about driving, she said.
The likelihood of being involved in a crash is six times that of a sober driver.
It also encourages others to designate a sober driver before drinking.