Petersburg, Florida) and a soft adult contemporary format.
By 2004, the station had shifted to a more modern soft adult contemporary format under the name "Lite 1230" that persisted until 2008.
Still, Kelly attempted to make the station the same soft adult contemporary format he had in Chicago.
The easy listening radio format has been generally, but not completely, superseded by the soft adult contemporary format.
The station broadcasts a soft, gold-leaning adult contemporary format with the brand name The Jewel 88.5.
For a period in the early 1990s, the station adopted a soft adult contemporary format and was renamed "Mix 93.7".
In 1994, the station became known as "98 Lite", and changed to a soft adult contemporary format.
The society will also have to hand over all data in soft as well as hard format.
In 1988, the station dropped Beautiful Music for a soft adult contemporary format.
Although the call letters changed, the station retained its soft adult contemporary format.