The area, which was once one of the seediest parts of London, is being transformed into a fashionable and sought-after location.

It's still a very sought-after location next to the Merritt, and second only to downtown.

It was selected for its relative anonymity while still boasting many major amenities, excellent schools, and sought-after location.

Indeed, the Streatham Village area today remains a highly sought-after location, especially due to its proximity to Central London and convenient public transport services.

"A house with a river frontage or sea view can fetch 50 per cent more than a house that doesn't enjoy such a sought-after location," he says.

Because of its picturesque location on the banks of the Arnoia, it is a sought-after location for summer houses.

The most sought-after locations in this market are in Quincy and Braintree, which border Boston to the south.

Being situated in close proximity to the A1(M), it is a sought-after location for commuters.

The most sought-after locations are probably between Sixth Avenue and Prospect Park West.

Currently the sought-after location is occupied by a Rolex sign.