In designing a clinical trial, a sponsor must decide on the target number of patients who will participate.
Several sponsors decided to cancel their commercials in response.
AS if it weren't hard enough to tell one mutual fund from another, many sponsors have decided that certain names just don't work anymore.
James and his sponsors decided to concentrate on karting in Thailand.
Vowing to return to the mountain the following year, his sponsors decided against funding the move.
The sponsor then decided that the marketing plan would not work with only one Italian cyclist, and wanted to send him back.
But the sponsor decided to wait until late September so that the water would be warmer.
But it was not until this year that a corporate sponsor decided to join the effort.
That may not be possible as losses become larger or if sponsors decide it is too costly.
But when presented with that demand, the sponsors decided to drop the plan.