But while the marketing world uses jazz, it rarely pays it back by sponsoring recordings and performances.

However, managers with the resources to sponsor performances still do so, for two reasons.

A four-month festival of music, film and performance art, presented by the group Chashama, which sponsors live performances in nontheatrical sites.

A 900-seat theater would sponsor performances emerging from the center and also present outside groups.

The program regularly sponsors shows & performances, and interacts with art professionals & teachers.

Steim also sponsors small performances in various places to showcase its researchers' works-in-progress.

In the last two years, the center has sponsored regional performances by artists from Israel and Mozambique, among others.

Also in the San Juan area are universities that sponsor cultural performances and many independent cultural organizations.

Built in 1986 as a student pub, Falstaff's is now a venue for student sponsored musical performances.

Wineries sponsor live musical performances and tours in the summer and fall.