Concurrently, the company dramatically increased its role in providing marketing services to effectively maximize sports properties.

And it also illustrates the increase in deep-pocketed corporations owning sports properties at a time when costs, especially players' salaries, are soaring.

He was responsible for re-engineering sports properties and helping Kellogg's deliver their business plan for the first time in 19 years.

Determining what a buyer will pay for sports properties can be a pesky exercise.

The station's last major sports property was the New England Patriots during the late 1980s.

"We want Lou to be involved in working with our sports properties at a variety of levels," Schiller said.

Eager to protect its valuable sports property, the college is all too willing to forgive the young man's "error in judgment."

The company has partnerships with sports properties in football rugby, tennis, and wrestling.

That was not the problem, said Joel Fisher the Garden's senior vice president for sports properties.

NBC also made efforts to expand its current broadcasting relationships and acquire new sports properties to air on the channel.