He thought about sports superstars; did they play for the money?

Šekularac was probably the first sports superstar in Yugoslavia whose fame transcended sporting bounds.

Maybe the Pope, who decries capitalism while allowing himself to be marketed like a sports superstar, wanted to get a boost from the popular President.

The historian uses the sports superstar to examine how American corporations employ popular culture to disguise what he labels economic imperialism.

But the books that usually bomb are autobiographies of sports superstars.

A reporter working for a sports paper, Matsuda's becomes convinced Yawara is going to be the next great sports superstar.

Play word association, say sports superstar, and today's kids will respond: "Michael Jordan."

But, unlike so many other sports superstars of the past decade, he never embarrassed himself in the community he represented.

The 1990 set included the industry's first randomly inserted personally autographed and numbered cards of sports superstars.

Here in New York, sports superstars are not dropped on our doorstep or stuffed down our chimney nearly often enough.