Both stations together refer to themselves collectively as Milwaukee Public Television.

Originally station referred to the owner's house and the outbuildings of a pastoral property, but it now generally refers to the whole holding.

The station refers to itself as "Local 6".

The station referred to it as a "bon voyage party."

On air, the station refers to itself as Rock 105.5, The Big Dog.

The station referred to its music as "The Cutting Edge of Rock."

All four stations refer to themselves on air as CTV, not by their call letters.

The station referred to itself as "The Buzz, 1370 AM".

The station still refers to itself as "Jammin' 98.3", and has had success with its format since moving to the new frequency.

The station now referred to itself as "Buzz 106.5 and 97.3".