The stores simply want to present an image of being in fashion.
"There was an exclusivity and all the stores wanted him."
What happens, for example, when one store wants to stay open at a time that the other wants to close?
Also, he said, some stores want to improve their location.
Or a store may find that a particular size is not selling well and wants to clear the shelves to make room for fresh items.
The stores want to play games with their prices; it's nice to come out on top every once in a while.
The store - or the cash register, anyway - wanted to give me money.
For example, a store wants to save what has been bought.
He would offer them for a dime at a time when more conventional stores wanted $1.50.
Other stores often don't want to come into an area with adult shops.