Pam Church joined as president, succeeding Tom Hayden, who becomes chief strategy officer, a new post.

In 2003, Mindich joined the Executive Office as senior strategy officer and chair of the Firmwide Strategy Committee.

Mr. Daley will also be chief strategy officer.

The company also announced yesterday the resignations of Mark Tolliver, chief strategy officer, and Neil Knox, an executive vice president.

Craig Mundie, the chief research and strategy officer, noted that in the 1990's, when Microsoft began to move into corporate data centers with server software, many industry experts scoffed.

The big advertising agencies Y&R and JWT have chief strategy officers.

Richard Luker joined Relay Sponsorship and Entertainment Marketing, Chicago, as chief strategy officer, a new post.

David Hackworthy, chief strategy officer at TBWA New York, said that reassigning an account nearly always indicated a certain desire for change.

He also serves as chief strategy officer of Promontory Financial Group, a global financial services consulting firm.

He gradually transferred his duties to Ray Ozzie, chief software architect, and Craig Mundie, chief research and strategy officer.