Imports have stressed safety to make inroads here.
The two books stress safety with exercises that lower the risk of injury and exhaustion.
Volvo, which has been stressing safety since it began building cars in 1927, is not overly concerned about competition from Honda.
From the start, his company stressed mechanical innovation and safety.
Mr. Detmer said the company has also produced a more serious feature, which is a 53-minute video that stresses outdoor safety.
All three have stressed safety as the primary consideration.
"Our second concern, since we stress safety, is to work with all the city agencies to be sure we have an understanding of what happened here and can make certain it never happens again."
"The new leaders stress safety, but they are fighting for dollars and making budget cuts."
A responsible company should stress safety in its brochure.
As a result, many institutions are adopting marketing strategies that include advertising campaigns stressing safety, some of which are drawing criticism from regulators for suggesting that competitors are unsafe.