Issue an all-points bulletin to our most creative superstar chefs, offering rewards to those who devise recipes that will give this fish the 15 minutes of fame that could well bring about its demise.

They were: *The Coyote Grill, the new Island Park waterfront restaurant with Southwestern cuisine by the superstar chef Brendan Walsh.

Once the superstar chefs begin to use the ingredients, everyone picks it up.

"Many of the superstar chefs like Jacques Pepin and Giuliano Bugialli are planning celebratory menus," Mrs. Henderson said.

Strategy No.3: Just as fashion designers offer casual lines, some superstar chefs have a second, more casual restaurant.

WHAT could lend greater credence to claims of boutique beer enthusiasts than an alliance with a superstar chef - someone, say, like Wolfgang Puck?

The superstar chef is Kevin Penner, who is doing wonderful things in the kitchen.

All this separated him from many superstar chefs of the 80's, who moved too fast or too far away from their basic strengths.

The cult of the superstar chef has not penetrated Chinese restaurants, where chefs generally toil in their kitchens unrecognized and uncelebrated.

Another problem, here as on the mainland, is wanton expansion by the superstar chefs.