The researchers used questionnaires to survey actual obese customers.

A good way for companies to quickly survey customers for free is to add short poll questions to their Web site.

Telephia, a wireless research firm, has started tracking churn rates and surveying customers to determine why they had switched carriers or dropped wireless service.

The dealers also bridle at the auto makers' attempts to survey retail customers to find out how well dealers treat them.

She had a thought: Why not rate hospitals and health plans the same way, by surveying regular customers?

Other Japanese luxury franchises also survey customers constantly and pay incentives and prizes for high customer satisfaction.

Due to popular demand, Dell quickly moved to survey customers on their preferred Linux distributions.

The firms surveyed customers of the 40 most popular online retailers and found that on a 100-point scale, women were more satisfied than men with online shopping.

They started a large project surveying potential customers, only to find little interest in a new OS.

With support from both Parade and USA Weekend, the research company is now surveying customers about the supplements and the newspapers that carry them.