One of those is satisfying their affiliated stations, which want a strong showing in every sweep month.

But if we have a baby in sweep month, it's still going to be there after that.

That is a great showing, but it will not even approach being the top-rated show for the sweep month.

But the show knows it needs bigger names for its real celebrity editions, which play during sweep months.

The sweep months are important for the television stations because they set the advertising rates.

It is a sweep month, when the ratings take on added significance because all the stations in the country are rated.

The first sweep month of the year begins tomorrow night.

ABC would then be all but guaranteed a sweep month win.

Fox, like all the other networks, is beginning a special ratings period called a sweep month on Thursday night.

Then you have to save four for each sweep month.