Sometimes, of course, seeking that contemporary "hook" can be taken to outrageous lengths.
Crystal and Skiworld are among those to have taken the all-inclusive holiday to new lengths.
I have attempted to take the possibilities and practice of engineering to absurd lengths.
And at times it took secrecy to great lengths.
Ray took the idea to new lengths, and it became one of his most popular motifs.
I don't mind making an effort to visit a good garden, but this really was taking matters to extraordinary lengths.
But the Industrial Revolution took bridge building to new heights and even greater lengths.
But no one has taken this premise to such pitiless lengths - and depths - as Watts.
The preoccupation with violence was taken to absurd lengths in discussions of why disorder failed to reach its anticipated level.
Subsidiarity is all very well, but should not be taken to such lengths.