This winter, Mr. Lynch is taking the message to the masses.

It's not easy taking health food from the fringes to the masses.

Could such a deal take the subscription model to the masses at last?

The pamphlet took these issues to the masses and their partial appeasement was met with revolutionary reaction.

Ian is an academic engineer and applied mathematician with a passion for taking science to the masses.

Cable giants, too, are taking Internet phones to the masses.

Now Brazil's government looks poised to take its free software campaign to the masses.

He wanted to reach as many people as possible to take it to the masses.

The idea was to take this new communication medium to the masses.

Some state governments have also adopted this model to take their development schemes to the masses.