It has been the most talked-about show in the days running up to the festival, and how it does will be monitored closely in the fringe world.
It was easily the most talked-about show anywhere this summer and even received several Emmy nominations.
But the most talked-about show these days may be "Caroline, or Change," which opens on Sunday but has already generated deafening buzz.
Considering that the most talked-about show in New York this season was "Sensation," who can blame them for boasting?
The evidence: The most talked-about new show of the fall season is "Ally McBeal."
Already the most talked-about new show of the fall season for its sexual subject matter and bleep-mouthed dialogue, "Action" has its premieres tomorrow night at 9:30.
The most talked-about show by a living artist in New York this spring was one that failed to open.
The most talked-about show here this season has not been "Century City" but a survey of art in 17th-century Rome at the Royal Academy.
Surely destined to the the most talked-about show of the spring, this six-part limited run is being called an "event series" by ABC.
"It will be the most talked-about show of the year," he predicts.