Known for targeting teenagers and young adults.
However, it became popular since the beverage targeted teenagers as its consumers.
The return followed the failure by RTÉ 2fm in its attempts to target teenagers.
The Ministry of Health also designed a school program for the 2007-2008 year which targeted teenagers and their health.
Tobacco companies have also strategized to target teenagers as potential smokers because they are known to ignore risks due to the belief in their invulnerability and high moral status.
While Chiquititas was a massive hit among children and preteens, Telefe decided to create a show targeting teenagers to air alongside it.
This divide is clear on the Visa Buxx Web site, which looks as if it's targeting teenagers but which has content that speaks mostly to parents.
Made up of five teenagers at the time of their debut, they were formed to specifically target teenagers, hence their name "High-five Of Teenagers".
"If you target teenagers, you have to be blunt," he said.
Discussion question: Should cigarette producers be permitted to target teenagers in their advertising?