In 1979 it had a major breakthrough with the invention of the Delirium Watch which was the thinnest watch ever made at the time at 1.98 mm thick.
On a sudden impulse, I hustled over to the Swatch store in Times Square, where I found what the company claimed was the world's thinnest watch.
In the 1780s, pursuing thinner watches, French watchmakers adopted the going barrel with the cylinder escapement.
Peter Barron slammed a supply closet door - roughly, Amanda thought - glanced down at his thin, gold Swiss watch, and appeared suddenly as worn out as McHugh.
The reason for this is that as new escapements were invented, it became the fashion to have a thin watch.
She glanced at her thin jade-faced watch.
To outline the beginning of the 3rd century of its watchmaking the company created Patrimony-the world's thinnest mechanical watch at that time which was only 5.25 mm thick.
The brand's classic Patrimony line was started with the thinnest watch.
Mrs Tobias turned her wrist which was fettered with a thin and glittering watch.
This concept led to the thinnest watch in the world-the Delirium, which debuted in 1979.