Eventually WMGK replied with an even tighter playlist and rebounded past WUSL in the ratings.
The format featured a very tight playlist, often just 10-15 currents, with a heavy emphasis on constant contests and promotions.
Getting a record onto the station's tight playlist meant enormous exposure at a time when the British Invasion, Motown, the surf sound, soul, folk rock and other genres were changing pop music forever.
His goal is to keep these songs and artists alive in an era of tight playlists.
The station made heavy use of consultants who crafted a rather tight playlist.
The situation was helped as well by the heavy repetition of "The Brew's" tight playlist.
Top 40 country stations have very tight playlists that emphasize younger stars like the Dixie Chicks, Tim McGraw and Faith Hill.
In late summer, WABC moved, temporarily, back to their tight playlists.
Barry Scott has stated that his ultimate goal is to keep these songs and artists alive in an era of tight playlists.
People in the New Orleans area responded to the tight playlist and the heritage Top 40's return by making the switch back to WEZB-FM.