The cover and the title of the album were not revealed.

On August 5, the title was officially revealed, so as the cover.

The album's title and cover were revealed on 10 December 2010.

The short film's title and plot were later revealed on February 17, 2011.

The title was later revealed to have been an inside-joke by the band.

On 23 February 2012, the title of the album, along with the cover art, were revealed.

However, the title of the single was not revealed in that announcement.

As of May 2013, four songs' titles have been revealed.

The first look and title was revealed on January 14, 2013.

The album's title was revealed on 25 May 2010.