Evidence suggests that CBS sportscaster Brent Musburger, who had worked for many years in Chicago before joining CBS, popularized the term during the annual tournament broadcasts.
The Huskies are scheduled to compete at the 2013 Collegiate Rugby Championship, a tournament broadcast live on NBC from PPL Park in Philadelphia.
The CRC is the highest profile college rugby competition in the United States, with the tournament broadcast live on NBC every year.
BGRSO and 88.1 WBGU-FM brought live tournament broadcasts from every tournament game.
The 2009 tournament broadcast was changed to HDNet with 4 first round games, 2 quarterfinal games, both semifinal games, and all three championship games being broadcast.
Bowling Green finished ninth at the 2010 Collegiate Rugby Championship, a tournament broadcast live on NBC.
North Carolina has also competed in the Collegiate Rugby Championship, finishing 11th in 2011 in a tournament broadcast live on NBC.
Utah has twice played in the Collegiate Rugby Championship, a tournament broadcast live on NBC every year.
LSU competed at the 2011 Collegiate Rugby Championship, finishing 9th in a tournament broadcast live on NBC.
More recently, Ohio State has appeared in the Collegiate Rugby Championship, a tournament broadcast live on NBC, finishing 7th in 2010 and 14th in 2011.