"The reaction to that in our shop is a drive toward simplicity."

Time and ruin moved all things toward simplicity.

Caterers say the move toward simplicity has grown out of necessity during the recession, and now simplicity is becoming something people prefer.

Yet all movements in cooking believe themselves to be movements toward greater simplicity.

The German impulse was toward naturalness and simplicity, to Scheibe's way of thinking.

But as the pendulum swung back toward simplicity, some good early-1970's ideas were swept away with the dross.

In this general cultural drive toward simplicity, one thing stands out like a very sore thumb: the tax code.

"I think I have grown toward greater simplicity."

Some analysts say the campaign may fit a new sentiment toward honesty and simplicity that was evolving before Sept. 11.

Is this sudden need for authenticity a sociological urge toward simplicity or just a fad, like fusion?