Mr. Mirsky, the Oppenheimer analyst, said he did not think America's toy shelves would support too many more superhero characters.

Back then, you could see head-mounted displays and power gloves in magazines, on toy shelves and even in films - everything looked futuristic, high tech and very bulky.

The original Ninja Turtle line ran for almost ten years and, in that time, various planned items would ultimately not hit toy shelves.

In 2004, Sunstorm finally reached American toy shelves in a new incarnation - a repaint of the Transformers: Armada Thrust figure, in Sunstorm's traditional orange, yellow and white.

"Our research in the past has shown that anything you call 'educational' doesn't move off the toy shelf," Ms. Kaplan said.

Before making my move I would imagine every aisle and the entire layout of the toy shelves.

Rabbit, Run The gap between toy computers and the real things is obvious as soon as you turn from the toy shelf to the software bin.

She led the way to Hope's room, walked over to the toy shelf and pulled it out.

Meanwhile, back on the toy shelf, appealingly human emotions are put in play.

She walked over to the corner of the toy shelf and watched as the other toys began to work.