By day, South by Southwest is a trade convention, with exhibitions and panel discussions, often pragmatic ones.

Since the late 1980s the auditorium has been more popular for trade conventions than performances.

The three companies, through a series of trade conventions and tens of millions of dollars in marketing, have created a storm of hype.

Him knows the guy; they used to run into each other at trade conventions all the time.

She nurtured her market with appearances at a black trade convention and local radio stations.

You just feel so sorry for the mind set that would treat a beautiful mountainside like it was a button at a trade convention.

'Copenhagen could be tricky, what with two trade conventions and the music festival.'

She was occasionally hired to publicize events, making personal appearances and giving speeches at places such as car shows and trade conventions.

The conference centre has been booked for a huge trade convention next March.