"We're seeing traditional buyers of 5 and 10 kilos having to look elsewhere."

Through it all, the ride was smooth and well-controlled, though not so firm to unsettle Buick's traditional buyers.

She stressed that the company's future depended on reaching beyond the traditional deep-pocketed buyer.

As house prices escalate, however, some fear that Ozone Park is in danger of losing its traditional first-time buyers.

Only plastic will keep the chair within reach of Umbra's traditional buyers.

"What we found is that a traditional buyer sees about 22 different apartments before making an offer," she said.

But the selling does show that traditional buyers of Treasury securities are uncomfortable with yields at these levels.

Many other more traditional buyers are turning up their noses at those prices.

"There is so much interest beyond traditional buyers," he said.

For most of this year, supply has outstripped demand from traditional buyers like mutual funds and savings and loans.