She's a bit of a trend follower, and is of the age where she's in love with the idea of romance.

This makes them trend followers by definition.

And second, Japanese institutional money managers are basically trend followers.

But they are fast gaining popularity, not just in those bastions of trend followers, and not just among 22-year-olds.

"From our study of the trading records, it also seems that the trend followers did quite well," he said.

"The market is dominated by trend followers and fund managers trying to deploy the inflows of the last week or so," he said.

But beer no longer captures the imagination or tastes of trendsetters, or even trend followers.

The counterintuitive strategy of trend followers is highlighted by seven general principles:

This occurs when trend followers and other technically oriented investors participate.

Some trend followers wear the glasses without prescriptive lenses, purely as a fashion statement.