Two weeks ago, the store held a trunk show and luncheon for the designer.

They readily part with $100,000 to $200,000 at one of his trunk shows.

"I built the business with trunk shows," the designer said.

I had become the first model in a trunk show Saks was holding for one of its new designers.

When you're talking about a trunk show bringing $400,000, it's for very expensive items.

"I buy 80 percent of my wardrobe at trunk shows," she said.

She went to the trunk show in San Francisco and didn't see it because the sample was out on a shoot.

Sixty percent of de la Renta's business comes from trunk shows.

Women wouldn't buy them at pre-season trunk shows, a store employee said.

A trunk show for the fall line was up last week.