If he sees them as consumers, then the truth becomes that which sells, nothing more.

Indeed, this truth is becoming more and more important every day.

In our day these economic truths have become accepted as self-evident.

And at the same time the truth was becoming unknowable.

Certain truths become as useful as lies have always been.

And as the stories began to come alive, the truth became in a way more elusive.

Now, finally, the truth is becoming more and more difficult to avoid.

So, despite an avalanche of freely available information, the truth is becoming harder to discern.

Slowly the truth about Jackie's death become clear and the friends discover they need each other more than ever.

You know how the truth becomes exaggerated each time it is retold.