This would make fair, truthful and decent advertising almost impossible which would in turn hinder the industry's ability to compete and grow.

Lowered Expectations Southwest has used the unconventional strategy of lowering expectations about air travel while rewarding consumers with reliable service, truthful advertising and inexpensive tickets.

As previously mentioned, that was truthful advertising, as the Bearcat was essentially a road-going version of the racer with fenders and lights added.

The court ruled that truthful advertising by professional people was entitled to First Amendment and antitrust protection.

He pointed out, however, that "a fine line exists" between such truthful advertising and advertising designed to indicate a preference based on religion.

"Cigarette advertising," he continued, "is accorded no less First Amendment protection than any other truthful advertising for a legal product."

"It would be false to suggest that the truthful advertising of alcohol is harmful," he added.

The Court extended First Amendment protection to truthful advertising of lawful products 20 years ago.

We explain how competition and truthful advertising and marketing advance economic efficiency, consumer welfare, and consumer choice.

"Tropicana places a great deal of importance upon truthful advertising," he said.