Primo would agree and reunite with his brother, turning heel in the process.

This turned him into a heel (professional wrestling) in the process.

Still, Kovalev turned a few heads in the process.

West returned as Amazing Red's new manager, turning face in the process.

"And we turned a profit of five dollars per shirt in the process."

He did that, and turned heads in the process.

Decker nodded, then abruptly burst out laughing, turning red in the process.

The company has "turned hit-making into a science" and is now in the process of making real, live musicians obsolete.

When that business was transacted, he turned to reading and making extracts, clearly in the process of working on the Natural History.