From the first day it acquired Travelers, Citigroup has flaunted the umbrella logo.

Citigroup would keep the bright red umbrella logo, so prized by Mr. Weill and other Citigroup executives that they frequently wear umbrella lapel pins and ties.

Meanwhile, the distinctive Travelers red umbrella logo, which was also acquired in the deal, was applied to all the businesses within the newly named organization.

Additionally, she manages the company-wide initiative on the corporate brand which resulted in the re-branding of the company from Citigroup to Citi, and the sale of the red umbrella logo to Travelers.

Ever since Citigroup said it was considering whether to retire its ubiquitous red umbrella logo, the mostly muted reaction has been surprising.

Verifying this account is difficult, because it appears there is no documented history of the umbrella logo.

The umbrella logo used today was introduced by former Chief Press Officer Gordon Macdonald in June 1984.

In a way, the umbrella logo is merely coming home.

At one moment, community groups are battling the illuminated Travelers umbrella logo at 388 Greenwich Street.

The naming deal comes as Citigroup is doing a lengthy review of its companywide brand strategy, looking at ways to unify its image; the review includes the well-known umbrella logo.