It is the unconscious belief in their own ideology that allows the ruling class to justify its domination.

Perhaps money isn't as forthcoming because of a woman's unconscious belief that she herself is the most worthy cause she knows.

We have been led, in the course of our inquiry, to admit unconscious beliefs and unconscious desires.

Rather than relying on our predictable responses, the scene challenges us by awakening unconscious beliefs.

And what we believe consciously is in large part driven by these unconscious beliefs.

Underlying both these attitudes is a conscious or unconscious belief in America's inherent goodness and benevolence.

Much more, however, it reflected an unconscious belief in the stability of society, ashore or afloat.

A related foible is our often unconscious belief that if we can vividly imagine something, this makes it more likely.

But give those same individuals a simple test to tap unconscious beliefs, two psychologists say, and the results often tell a different story.