He is known for his unconventional approaches to such challenges.

"So the PM felt an unconventional approach to finding him should also be tried - and he thought of you."

The institute also offers courses that take unconventional approaches to business management.

"I have this unconventional approach to illness," the doctor explains at one point.

He ran both his labels with an unconventional approach and a passion rarely seen in the music industry.

But when she had choices, she took an unconventional approach.

The series profiles artists with unconventional approaches to story telling through music.

City is well known for its unconventional approach to news and local programming.

Jebb is known for her unconventional approach to image creation.

We might as well put our money on the unconventional approach.