Mr. Millar has taken other unconventional steps that have made him something of a folk figure in the industry.
Even Mr. Bennett, who usually espouses an educational approach as traditional as a little red schoolhouse, acknowledged that the new venture was an unconventional step for him.
Mr. Ohlmeyer's appointment represented a signal - one many television executives considered overdue - that NBC would take some unconventional steps to reverse the slide.
Facing opposition from her affluent family, the gutsy Ilavarasi takes some bold unconventional steps, which backfires on her.
His policy board has consistently fended off calls to set an inflation target, buy foreign treasury bills or take other unconventional steps that might force the yen lower.
Highly educated, expected to speak and write Spanish only, she took the bold, unconventional step of writing her early poems in the Galician language.
So Anne Waxman knew she was taking an unconventional step when she bought a second home as a single woman.
It is another unconventional step for the woebegone franchise that this week named Epstein, at 28, the youngest general manager in baseball history.
To do so, the department is considering several unconventional steps.
To know: The Federal Reserve Chairman, Ben Bernanke, said this morning that the Fed is prepared to take unconventional new steps to boost the economy.