That includes performing in unconventional venues, like conference halls or churches, and using the Internet to give away recordings.

It uses rock 'n' roll, in a time when thunderous sound systems were not yet de rigueur, and it has an unconventional venue, which designers now know helps to pull off the spectacle.

Caffe Festival introduces the idea of concerts taking place in unconventional venues.

Throughout his career, MacKaye has opted to advertise in independent and underground media and perform in unconventional venues.

Mr. Curry saw the unconventional venue as an opportunity to change the dynamic between the performers and the audience.

Since space in the theaters was scarce, he booked unconventional venues: a large room in the Trattnerhof (an apartment building), and the ballroom of the Mehlgrube (a restaurant).

My Disco became known for their use of unconventional venues, having organized performances on side-walks, in art galleries, and warehouses alike.

In 2010, the orchestra launched One-hour Classics - a series of special concerts held at unconventional venues or times, offering a brand new type of concert experience.

Thom has played live in several unconventional venues.

They played unconventional venues including asylums and wharfs.