During this period, Carpenter worked with McLuhan on the latter's book Understanding Media (1964).

Marshall McLuhan gave the term academic treatment in his book Understanding Media written in 1964.

No chapter in Understanding Media, later books, contains the idea that the Global Village and the electronic media create unified communities.

Indeed, in his influential book "Understanding Media," the Canadian thinker devoted his chapter on architecture to developing that idea.

In his book Understanding Media he talks about how media effects society and culture.

One of the last chapters of "Understanding Media" is about weaponry.

Understanding Media (1964) p. 32 The car has become an article of dress without which we feel uncertain, unclad and incomplete in the urban compound.

Understanding Media (1964) p. 217 The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

"Understanding Media" took things further.

For example, in "Understanding Media," he wrote: "Since TV, the assembly line has disappeared from industry.