Without a working knowledge of the country's language, you may find it difficult to understand its market and culture.
And you can't really understand a society without understanding its popular culture.
But after I started to understand local culture, it made perfect sense.
Knowledge of the living, changing language is the only way, I believe, to really understand a country and its culture.
It took years for me to work on my English, which included summer school, and to understand the culture.
"You have to understand the culture of American players," he said.
"They appreciate my efforts to understand their language and culture."
She is given the opportunity to work and to learn to understand the culture from within the workplace.
"He would understand our culture better," she said in Spanish.
"They don't understand the culture or the kids," said the father, who asked not to be identified.