Marlow is understandably keen to play down the word fungus, preferring to describe it as myco-protein and stress its undeniable virtues such as its high fibre and protein content, coupled with low fat and non-existent cholesterol.

Germany's chancellor, Angela Merkel, is understandably keen to cap her taxpayers' liability for bailing out indebted countries and banks.

Given the attractive salary of deputies as well as the social status enjoyed by them, that competition was understandably keen.

When feminism took off, women were understandably keen to put some distance between themselves and the oven door.

For now, with unemployment at nine per cent, the President is understandably keen to talk about other things, such as Republican obstructionism.

Many such wagons spent long periods hidden away in marshalling yards or being used as storage containers on customers' premises, practices which the business-led Railfreight sector was understandably keen to eradicate.

As the man who negotiated the $3.6 billion deal to bring Disney to Hong Kong, Mr. Rowse is understandably keen to prove its worth.

In the run up to the Games, the Chinese government was "understandably keen to promote itself as a country worth visiting" according to BBC producer Phil Chapman.

He was understandably keen to talk about his book, which took him four years to write, but the journalists were more interested in discovering how he would get along without his corporate jet, which he has had to give up.

The result is the booming RMB trade that Robert Peston describes in his blog, and Mr Osborne is understandably keen to push the city's way.