In closing arguments, the prosecution stayed mainly with the facts of the case, and the defense used emotional appeals to sway the jury.

Environmental groups have used legal appeals to fight decisions that they said damaged the land.

Mr. Stone is using nostalgic appeals to market him to affluent consumers over the age of 50.

When motivating an audience, you can use general motivational strategies or specific motivational appeals.

Holder of the Eastman Kodak account since the 1890's, it was the first shop to use testimonials, photography and emotional appeals in marketing.

"They've always had difficulty defending their positions based on facts, and instead they're now using emotional appeals."

We'd end up with something that appeals to a small group of teachers that can use it as curriculum.

Such drastic measures included using racist appeals to win allies among Democrats.

The national campaign trail has not been sympathetic to baby boomers, or even to those slightly older who used clear generational appeals.

Executive Ads Many chief executives have used personal appeals for their companies, with varying degrees of success.