RI.gov is taking advantage by using new typefaces throughout the site.
Pro applications also use a much smaller typeface than the other themes.
"But we insist they use different typefaces and prominently display the name of the company."
Make them easier on the eye by using more white space, fewer typefaces and frequent headings.
The digital systems allow them to use independently created typefaces, vastly increasing their design flexibility.
Keeping things simple, generally the safest approach, means that we'll use a standard typeface but use it very big.
McKeever's training schedules are printed using a large and bold typeface.
It also used a larger typeface, shorter paragraphs, illustrations and bulleted points to help clarify the message.
"We use a similar typeface - Bauer Bodoni," he said.
Official addressing protocol is for the address to be in block letters, using a fixed-pitch typeface (such as Courier).