The value of the stock plummets, and there goes your money.
Since 1997, the value of Svyazinvest has plummeted 84 percent.
When the stock was allowed to trade, its value plummeted.
If Strawberry were a free agent, his value would have plummeted.
By February 2000, this value had plummeted down to 31 percent.
Today, its value plummeted again, by almost 50 percent.
Since then, the value of the apartment has plummeted to less than half my remaining mortgage.
If interest rates rose, then the value of the government bonds the banks hold would plummet.
They did this despite the fact that the value of their assets had plummeted with the stock market.
But when prices are visible to all, the value of that knowledge plummets.