It's like publishing a book - even paying for it yourself, vanity publishing.
Perhaps the king of vanity publishing, Hilton periodically orders up a new supply from the book's original publisher.
Self-publishing professionals say that their work should not be confused with vanity publishing.
The line between 'vanity publishing' and 'traditional publishing' has, however, become increasingly blurred in the past few years.
With vanity publishing, authors pay to have their books published.
And it's moving perilously close to vanity publishing.
This is interesting because it seems that vanity publishing and self-publishing are merging here.
The first rule of vanity publishing is to hide the money.
It gives off the familiar air of vanity publishing; the touch of the haughty proprietor who's read a lot.
The result is that these directories become a simple form of vanity publishing.