But the standard industry contract includes just 20 percent of video sales in the revenue column.

Anime video sales in America total more than $50 million a year.

Only now, with the video sales, do the filmmakers stand to make some money.

"What brought it into line was the general growth of video sales."

An emphasis on video sales has helped to increase revenues.

Disney estimates the total video sales so far at $60 million.

Nowadays, video sales account for about 40 percent of a film's gross.

In other countries, it made close to 50 million in profit with video sales.

And the same elements were probably worth half a million dollars in domestic video sales.

Finally, can a movie sell to a mass market after the holidays, traditionally the season for big video sales?