The ratings do not guarantee that viewers are actually paying attention during the ads.

The viewer pays more attention to people presented as apparitions.

Seeing the operation is the price viewers pay for the rest of the special.

MSG wants the games to remain as part of basic service rather than having viewers pay extra for them.

But viewers must order the services separately and pay two monthly bills if they take both.

One goal is to see if viewers are really paying attention when they watch - potentially useful info.

At that rate, at least 285,000 viewers will pay an average of $45, for a gross exceeding $12 million.

Pay-per-view television, in which viewers pay a special fee to see an event at home, is not a new business.

"We don't know how much elasticity there is in what a viewer will pay to see TV," he said.

The service will allow viewers to buy groceries, order pizza and pay their bills - for a fee.