The voting decision, people said over and over, has already been made.
During the research revealed information about the psychological and social processes that influence voting decisions.
The authors conclude that people may be less rational in their voting decisions than they think.
That is not the only issue to affect the voting decision we make.
The voting decisions of most Americans in the past will have been very uninformed.
First, there are actually two important voting decisions - not just whom to pick but whether to vote at all.
How can we then trust them to make good voting decisions?
This assumes that most Americans base their voting decisions on only one or two issues.
It is the principle behind this that drove our voting decision.
Who knows, we in my group may even make our voting decision conditional on yours.