"The Letterman audience isn't used to watching CBS then."

"Why were you watching CBS?"

"But many of the people who are watching 'Rock Star' have never watched CBS before," Poltrack said.

People who watch CBS at 9 have to make a commitment," she said, "because the other networks are running a football game and a movie.

In addition, 33 percent said they watched CBS for network news, 31 percent NBC, and 27 percent ABC.

We, the American sheeple, need to keep Stalin's propaganda ministry in mind when watching CBS, a network that hires people like Comrade Rather.

Elise Hartley, also 23, a government consultant in Washington, said she had heard about the show on a radio commercial - not because she had been watching CBS.

They are convinced that to reach viewers who are no longer watching CBS regularly they must promote well beyond their network's reach.

Buying Loyalty from Viewers People used to watch CBS voluntarily.

According to Nielsen's overnight ratings, an average of 35.42 million viewers watched CBS on Sunday night.