On October 1, 2007, the newspaper company combined the two weekday papers into one morning paper, The Herald-Mail.

Sunday circulation is important to newspapers because a Sunday paper reaps about three times the advertising revenue of a weekday paper.

As a result, The Post is the only one of the city's weekday papers to show an increase in advertising linage over last year for the first eight months.

A weekday paper can run 180 pages.

The most noticeable change tomorrow will be color advertisements, photographs and illustrations in the weekday paper.

It expanded from a county weekly to a regional weekday paper in 1974 and added a Sunday edition in 1988.

The weekday papers remained afternoon publications.

The Saturday paper now attracts about 25,000 more buyers than the weekday paper, which has a British circulation of about 180,000.

Instead he marches out on a Thursday, leaving plenty of time for the high-audience news shows and a weekday paper.

During the most recently measured six-month period alone, sales of the weekday paper plummeted thirteen per cent.