Although Mr. Daniels, then a wine marketer, worked closely with the contractor, the process often wasn't as environmentally friendly as he had hoped.

The E & J Gallo Winery, the nation's largest wine marketer, is making an aggressive effort to increase its share of the so-called mid-priced category by introducing a line of varietals like chardonnay and pinot noir under the name of Turning Leaf Vineyards.

I flew overnight on Iberia with a group of American wine marketers who were about to spend ten days touring the vineyards and dining at three-star restaurants; nice work if you can get it.

Fred T. Franzia, a nephew of Ernest who became the president of the Bronco Wine Company, a small rival, once said: "They want to go out being known as the greatest winemakers, as well as the greatest wine marketers."

At Gallo, the nation's largest wine marketer, whose brands include Bartles & Jaymes and Tott's, Mr. Darland, 47 years old, will take the title of vice president, directing activities like creative services, market research and marketing administration.

On a hunch, I called Ms. Salomon's oldest sister, Jill, a wine marketer who is 29 and lives in Manhattan.

Bouscaut is now in the hands of Andre Lurton, a canny investor and wine marketer who has bought up a number of chateaux in recent years and seems bent on turning them all around.

This event featured over 300 different wines and was judged by a panel of 21 judges including Food and Wine writers, oenologists, wine marketers and other expert tasters.

Geerlings & Wade of Canton, Mass., for example, is the nation's largest mail-order wine marketer.

What spells opportunity for wine enthusiasts, however, may spell trouble for wine marketers.