The food industry, which might prefer seeing every American become vegan to being forced to put the word "cancer" on its products, is worried.

For one thing, she rarely used the word "cancer" during our appointments.

The word cancer is a frightening word in our language.

She does not know the clinical details of her illness, especially not the word cancer.

What did feel when you first heard the word "cancer" in the same sentence as your name?

But even the British manufacturers preferred not to use the word cancer at first.

Theo visits friend, but can't bring himself to say the word cancer.

She died at 91 without ever hearing the word cancer .

For example, some patients don't like to use the word cancer.

Within memory of many Americans the word "cancer" was once almost taboo.